The Marketing Coordinator is a key member of your marketing team who helps the Marketing Manager design and implement effective strategies for your brand. When hiring a Marketing Coordinator, look for a candidate with experience analyzing consumer behavior and participating in the design of marketing or advertising campaigns to suit purchasing habits and trends.
The ideal Marketing Coordinator will support all phases of the marketing cycle from market research to campaign development to sales tracking and reporting. A candidate who understands not only how to collect data but can also interpret the results for use in meeting your company’s goals is highly valued. Additional skills that will make a candidate an asset to your team include conducting competitor analyses, planning meetings and trade shows, maintaining promotional materials inventory, and monitoring campaign budgets.
General interview questions (such as “Can you tell me about yourself?” and “Why are you looking for another job?”) are a great way to get to know your candidate’s personal history, interests and goals. However, be sure to add inquiries specific to the role they’re interviewing for, so you can gain valuable insights into their likelihood of success in that position.
Below are Marketing Coordinator interview questions to help you get started:
1. What is your experience working with software used by Marketing Coordinators?
What you want to hear: Qualified Marketing Coordinators should be familiar with a variety of analytic software programs and content management systems. Common software for Marketing Coordinators include Salesforce, Mailchimp, or Drupal. If your candidate isn’t practiced in systems used by your organization, assess their interest and enthusiasm to undergo training and ramp up quickly.
2. How do you present market research and conclusions so it can be understood by marketing and non-marketing decision-makers alike?
What you want to hear: Researching data and interpreting results is half of the exercise. The other half is being able to present findings in a user-friendly format so decisions can be made by various stakeholders in the organization. Look for a candidate who can simplify data, prepare well-written reports, and make clear verbal presentations.
Red flag: Marketing Coordinators who are not effective in communicating information will likely be limited to research and task-driven duties. This reduction in role scope places additional responsibility on Marketing Managers and other members of the team.
3. Have you managed a social media campaign to promote a brand, product or service? What was the outcome of the campaign in terms of traffic or sales?
What you want to hear: Social media is a large part of maintaining a company’s presence with its target audience, and driving social media campaigns is often a central task for Marketing Coordinators. A strong candidate may already have experience running social profiles and may be knowledgeable on what types of content draws in customers on each media platform. Look for a candidate who can discuss their experience with Instagram, Twitter, and Facebook.
Red flag: Social media is a large part of maintaining a company’s presence with its target audience, and driving social media campaigns is often a central task for Marketing Coordinators. A strong candidate may already have experience running social profiles and may be knowledgeable on what types of content draws in customers on each media platform. Look for a candidate who can discuss their experience with Instagram, Twitter, and Facebook.
4. What have you done in the last twelve months to improve your professional development in marketing?
What you want to hear: This question allows your candidate to toot their own horn a bit in regards to what they have achieved. Look for someone who is not only a go-getter on the job, but is self-motivated enough to continue expanding their professional development. You may hear answers like taking an advanced course in sales forecasting, attending a seminar on social media marketing, finding a mentor to improve their presentation abilities, or reading trade publications.
Red flag: Someone who hasn’t undertaken any professional development initiatives in over a year, or at all, is a risk for falling behind on the skills, technologies and methodologies that can help your business reach its marketing goals.
5. Describe a project you worked on that ended up being more challenging than you expected. What did you learn from the experience?
What you want to hear: A strong candidate will recognize that projects often run into difficulties on the way to completion. There may be budget overruns, missed production dates, multiple change orders, or the like. Look for a candidate who has learned to embrace the unexpected and will remain driven to complete a project regardless of hurdles in their way.
6. What are five keys to a strong marketing strategy?
What you want to hear: This question is designed to assess your candidates general knowledge of marketing. A strong candidate will be able to respond without hesitation and share commonly accepted ways to build a solid foundation for any marketing effort. Appropriate responses include defining your product or service, identifying your target market, knowing your competition, and finding a market segment that is not being served well.
Red flag: A candidate who can’t readily share the basic elements of a marketing strategy is likely too inexperienced to make a valuable contribution to your team without substantial and costly on-the-job training.
Every interview question can help get you closer to the right fit for your Marketing Coordinator position.
Be sure to keep an eye out for candidates who:
- Understand the purpose and key elements of a successful marketing strategy
- Are capable of effectively researching, analyzing, and presenting market data
- Will support the goals of the Marketing Manager, marketing department, and company
What are common mistakes companies make when marketing their brand, products or services?
What techniques do you use to manage your workload under tight deadlines?
You designed an advertising or marketing campaign but learn that it won’t fit within budget. How would you respond?
What types of marketing campaigns have you run in your previous position? Include a discussion of the products or services, the channels of message distribution, and the budget.
Of all the marketing campaigns you have worked on, tell me about the one you made the biggest contribution to.
What techniques would you use to analyze consumer behavior?
What methods have you used to gain customer feedback on a product or service?
Name one of our biggest industry competitors. What makes our company different?
How do you think most new customers discover our brand? Why?
What three skills would you say are the most useful for a Marketing Coordinator, and why?